Introduction to Apa Beauty

It’s been a long 4 years in the making, but Apa Beauty has finally arrived. In my practices, both in New York and Dubai, I have focused more on “fixing” teeth, with an aesthetic outcome. Patients typically come to see me after neglect, or simply when things have gone wrong with their teeth. It’s been my job to look at their mouth, both the health and aesthetic of it, and come up with a solution to make it beautiful and healthy again. The idea to create this line was not only to recommend products to help maintain the work, but also for those to become more excited about taking care of their smile before they need all of this work.

The idea of Apa Beauty gets
people excited about taking
care of their smile to look
and feel it’s best.

The idea of Apa Beauty gets people
excited about taking care of their smile
to look and feel it’s best.

I began the journey looking at what exactly is available to people, not only the ingredients used, but the experience of using them as well. My offices are not your typical dental offices. We’ve always prided ourselves not only on the level of care, but the experience of the visit as well. I wanted to deliver this same level of luxury in the experience of the line. The idea of Apa Beauty gets people excited about taking care of their smile to look and feel it’s best. We emphasized the quality of the ingredients to make it as effective as possible, but also paid close attention to the packaging, delivery systems, and aesthetic of each component.

The line currently consists of the Radiance Care, which is an easy on the go kit to pay daily attention to your smile. An over the counter whitening system that rivals professional in-office treatment, an oral care system that will not only make your mouth beautiful, but your bathroom vanity as well. And finally a fresh, sleek design on the sonic brush that we got “just right”. Apa Beauty looks to take dentistry into oral care cosmetics.

Apa Beauty looks to take dentistry into oral care cosmetics.

Apa Beauty looks to take dentistry into oral care cosmetics.