Style Report: LA vs. NY

This may be coming a little late, but it took me awhile to gather my thoughts after flipping through the Oscars. It makes me laugh a bit when authors write that I claim to create a “Hollywood Smile.” I say that because in my mind—I’m trying desperately NOT to create a “Hollywood Smile.” Let me explain…

LA has continuous sunshine,
the beach—it’s a city
so sprawled out that it requires
a car to get around.

The “Hollywood Smile”

To simplify things—I’ll say New York is “Fashion Week” and “Vogue” and LA is “Hollywood.” I’ll also say that neither is better than the other, but each have very different aesthetics…and rightfully so. LA has continuous sunshine, the beach—it’s a city so sprawled out that it requires a car to get around. NY is harsh winters (like we’ve had) and pedestrians on foot walking through a concrete jungle. Of course the aesthetic will be different because the inspiration is different. NY has more of an edge. New Yorkers reading this—you know what I mean.

The “Hollywood Look”

I would say over 85% of working actors have their teeth done…and you can see it. It results in a lot of cookie-cutter, perfectly straight, white teeth. And I’ll tell you a trade secret—in LA most of the dental labs actually use a different kind of porcelain veneer (one that in this dentist’s opinion is inferior in it’s aesthetic).

LA has continuous
sunshine, the beach—it’s
a city so sprawled out
that it requires a car to
get around.

It tends to be a bit thicker, whiter in color (or more opaque) and is actually easier to create. It’s called Pressed Ceramic and a lot of “Hollywood” has it. More so in LA, the aesthetic tends to be a bit more perfect. And why wouldn’t it be? They don’t gain “winter weight” like we do, they have to be beach ready at a moment’s notice. This bleeds into their dermatology, plastic surgery and dentistry. It’s a much more perfect look.

The “New York Look”

New York, on the other hand, well let’s just say we pride ourselves on the not so perfect look. In NY, it’s all about that new designer that’s a bit edgier, that new hair stylist that is doing something different…it’s about high fashion. But high fashion to us today is much different than it was in the past. Downtown is in, uptown is old…Park Avenue is pretentious, TriBeca is cool.

NY is harsh winters (like
we’ve had) and pedestrians
on foot walking through
a concrete jungle.

When’s the last time you saw a hip restaurant in NY with customers dressed in power suits and proper dresses? Exactly. This is our aesthetic…it’s a fine line between looking casual, natural and beautiful. And this is what is driving our top dermatologist, plastic surgeons and dentists. And furthermore—the ceramic that we use is an old school powder-liquid formula that is applied with a paintbrush by a bone-fide artist.

NY is harsh winters
(like we’ve had)
and pedestrians on
foot walking through
a concrete jungle.